Success Stories
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Colorado-based cybersecurity company Webroot was looking for a way to stand out at the RSA Conference and tradeshow: RSA brings together high-end cybersecurity companies from around the world to discuss topics like data security, hackers and cryptography in the 21st century. Working together Image3D and Webroot achieved: Golden ticket winners redeemed 19 of the 20 smart watch prizes, meaning almost all of the attendees who received the room drop viewers picked them up and clicked through the reel.Webroot generated over 700 leads from the conference, a 314 percent increase from the previous year! Read The Story About Innovative Conference Marketing With Webroot |
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CURE International is a world-renowned charity that runs hospitals in 10 different countries from Afghanistan to Zambia. It also provides medical aid to children in 19 developing countries. In preparation for a weekend appreciation event for donors, Lindsey Moyer, graphic designer for CURE International, was part of a team that was looking for a way to show the charity’s appreciation for its donors. "The donors really loved the thank-you gift,” Moyer explained. “Many of them told us what a great throwback the viewer was, that they loved the beautiful pictures as well asthe fact that we gave them a heartfelt thank you.” Read The Story About Creative Non Profit Donor Thank You Gift Ideas |
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Map Your Show, an event management company, provides software and services to help expo and tradeshow organizers coordinate with exhibitors and attendees to plan and execute successful events. Director of Marketing Justin Post explained that the company has tried many inventive tactics to inform tradeshow participants about the company and its product, including a “wedding invitation” with an RSVP, and a scratch-off lottery-style ticket to pique potential clients’ interest and get them to stop by their booth. Map Your Show's Campaign Results:Ten percent conversion rate of direct-mail receivers to website registration. The viewers also helped generate 40 leads at the expo, half of which mentioned receiving the custom viewer and reel in the mail. Created a unique tabletop piece that gets attendees to stop, look through the viewer, and start up a conversation. Read The Story About Creative Lead Generation Ideas For Marketing Companies |
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When you plan to check out a new hotel or destination, why browse through a boring printed brochure when you can see the property details in 3D?That’s the unique experience that Marriott Courtyard wanted to give to potential customers when general manager Stuart Hurst contacted Image3D. “Our new sales and marketing campaign has helped us get 5-6 new corporate accounts for 250 to 450 room nights per year with an average room rate of $95. We realize this is a long-term investment, which gives us an edge, which we’ll continue to use” Hurst explained. Read The Story About Tourism Industry & Hotel Marketing Ideas |
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Public Relations Strategies Using Image3D Helps Veritas Software Stand Out. For their biggest corporate event of the year, VERITAS needed a standout way to generate PR. Members of the media were sent intriguing invitations on an Image3D viewer. They attended in droves resulting in the most successful PR effort in the company’s history with over fifty positive articles. Veritas Software’s annual conference was attended with record-breaking success – in fact it drove a record number of attendees and a record amount of press coverage. When Veritas Software wanted to help the media see their company in a new way – Image3D was able to deliver those results. More than 50 articles were published in the press, including all major trade publications, making it the most successful campaign of the year for Veritas Software. Read The Story About How PR Strategies Using Image3D's Viewers Help Drive Exposure |
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Pfizer, Inc Shares Complex Medical Information with Image3DPfizer, Inc works with medical professionals worldwide, sharing stories of medical achievements and often needs to take a complex concept and make it memorable.Working with Image3D, Pfizer, Inc was able to break through the noise in the medical industry and help sales and marketing representatives educate doctors about new drug breakthroughs that would improve patient care. Image3D’s own Rich Dubnow, a pioneer in 3D imagery and technology, lead the team to create over 3,000 Viewers that would help Anderson Advertising share a complex and serious story, through a medium that was often associated with that red View-Master® toy from your past. Not only was the story heard loud and clear, but also the marketing idea allowed the company to build a personal connection with their audience. |