It all started back in 1997 when Richard Dubnow left his job at View-Master to stay in Oregon while the company moved across the country to Buffalo, NY. The first custom reels were handmade and produced in Rich’s home. As the company grew, Rich hired 3 new people to manage shipping, graphics, and sales. They moved from the house into a large shop on Rich’s property to accommodate larger orders.

After 15 years of success in using the reels and viewers as a marketing and promotional tool for businesses, Rich decided to expand into the general consumer market. In 2012 we launched our “RetroViewer” website so that customers could start making their own custom reels and viewers online.

In 2014, with 9 full-time employees, we picked up and moved from Rich’s rural property to a location 3 times the size in Milwaukie, Oregon.

We have done everything from our daily single orders of 1, to our largest order ever in the summer of 2016 of 200,000 reels. Rich still gets an automated email every single time a new order is placed and it is just as exciting as it was 20 years ago.

We may be small, but what we produce is huge! Huge orders, huge smiles, and huge success for everyone involved.

Thank you for buying from small businesses like ours today!