HelsinkiTagged! was an exhibition created by the Dublin Design Collective, on behalf of PIVOT Dublin, aimed at encouraging people to rediscover their city. Lucky for us, they used custom reels and viewers to help showcase their amazing city.
In Helsinki, from the 6th to the 16th of September, people could find, dotted around on large individually crafted tags, insights into Helsinki.
Part of the exhibition featured 40 unique reels, each with phrases and photos capturing the city.
A competition was run to see who could find the most tags. Over the course of the exhibition, over 700 photos of the tags dotted around Helsinki were uploaded to the website, www.helsinkitagged.com.
The exhibition will now be adapted for Dublin, with a new order of 40 distinctive Dublin reels. The Dublin exhibition opens on November 6th.
What a fun and creative use of custom reels and viewers!