The name of your reel does not show up anywhere on the reel itself. The name is simply there to help you keep track of the different reels in your account.
But, that doesn't mean it isn't that important to name your reel!
If you don't name your reel, your account will show all your reels looking very similar.
This can especially be a problem if the center circle of your reel also looks the same.
You don't want to accidentally add the same reel to your cart twice! (We say this, because it has happened!)